
When choosing a name for our home staging business, Libby and I thought for quite a while. It needed to be something that explained what we did. For example, one has no idea what XYZ Company does. We even thought about combining our last names (Goodsell and Newell, respectively), but decided against it in case one of us wanted to exit the company or if we sold the business. We also wanted the name to be easy to remember. We decided on Premiere Home Stagers because the word “premiere” is a debut and goes well with the word “stage.” That’s what we do, we debut your home and present it (“on stage”) so that prospective buyers will make emotional connection points. We use the FEEL HOME philosophy: F = First impression; E = Elminate Clutter; E= Emotional Connections; L= Lighten; H=Home buyers prospectives; O= Odors (fresh smells); M = Modernize; E = Emphasize the Positives.
I wonder what the owners of this boat thought about when thinking up its name. Although it’s a fine boat, I think people would be looking at the occupants and wondering which one the name applied to. A smile for the day–enjoy!